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Points, programs, and three decades of paying attention

Elevate. Boost. Refine. U.P.

I am an optimizer of travel. Since 1992, I've studied every corner of airline and hotel loyalty programs, the way some people study commodities markets. If you have points, I will extract value from them that is better than most best-case scenarios. If you have a budget you're not certain can get you to your desired locales, let me take a look. If your budget is more flexible, I'll get you the max for the min. This is my hobby (in fact, miles experts refer to what this is as "The Hobby") and I've been doing it adeptly for 30+ years — before the web, before bloggers, and before airlines even paid that much attention to people like me. I've maintained a low profile, only planning my own trips, and helping a couple of friends and immediate family. Now I'd like to help you... Glad to be here.

Started 1992  ·  54 countries (and counting)  ·  MBA, airline industry strategy
34
years of study of loyalty programs and getting sublime value from them
54 (and counting)
countries visited, mostly business or first class
500+
domestic and international segments flown
#1
rated hotels in the world — stayed in many, just on points

Airlines... Premium Style

Every cabin below, I've sat in myself, several of them, many times. This is the knowledge behind the strategy — not even once of the list below, have I paid the published fare; often only paying with points + taxes. Pro-Tip: You don't always need massive point balances to do this. In fact, we can skip points altogether sometimes. Of course, regular economy is always an option - especially on some carriers who have elevated economy class experiences. There are US-Europe redemptions as low as 12,000 points, round-trip. Rare, but not Unicorn rare.

Air Canada Signature
Air France Business
American First
American Flagship Business
American Premium Economy
British Airways Club World
Delta First
Delta One
Ethiopian Business (w/ Free Stopover Program)
JetBlue Mint
KLM World Business
LATAM Business
LATAM Premium Economy
Lufthansa First (@ FRA w/ Terminal Check-in/Lounge)
Malaysia Airlines First
Qatar Business
Singapore Business
Singapore First
Singapore Suites
Swiss Business (long haul)
Swiss First
Thai Airways Royal First
Turkish Airlines Business (intra-Europe)
Turkish Airlines Business (long haul)
United First
United Polaris
Virgin Atlantic Premium Economy
Virgin Atlantic Upper
Air France First (pre-rebrand)
America West First
American Business
Continental BusinessFirst
KLM Royal (First)
Northwest First
US Airways Envoy
Vistara Business (now Air India)
Concorde

Airline + Aircraft — not just cabin name

Not all business class is created equal. The same airline can fly three different hard products under one name, depending on the aircraft — a 777 cabin isn't the A350's or A380's, or 787's, etc. Even sub-fleets of the same plane get refitted at different times. Some airlines' premium cabins are just plain bad — yes, there are business class cabins with middle seats, and lousy everything else to match. Others are magical, the kind where the feedback afterward is "I didn't want the flight to end." Hard to believe both live under the same "business class" label, but they do. I check the specific aircraft on your specific route, on the airlines I actually trust, before I recommend anything — not just the cabin name on the booking page.

Lounges: often enjoyed, sometimes... not

The same goes for lounges. Some are genuinely worth building a layover around; others carry a famous name and deliver a sad buffet and a self-serve bar of no-name brands. I know which is which, including the under-the-radar ones that never make the "best lounges" lists — I'll route you however you wish if the lounge experience matters to you. If you'd rather just get there with no dilly-dallying, we won't make a big deal of it. And if your itinerary lands you at an airport with no dedicated lounge for your airline, I'll point out the best bets nearby — unless you're the type who gets dropped at the curb and strolls to the gate just in time for boarding. In which case, you're one cool cucumber.

Hotels, chosen the same way

Hotels get the same scrutiny as flights. I look past the star rating and the marketing photos to what actually matters for a given trip — location relative to what you're there to do, the quality of service on the ground, and the specific ambiance or vibe you're after. I work across budgets: sometimes it's a points redemption, sometimes a standout cash price, sometimes a little of both — more on how that works once we talk. Hotel planning is usually bundled into full itinerary curation, but I'm just as happy to help with lodging alone. I carry top-tier status — just short of the invitation-only rung — in each of the big three global hotel groups, and by my own count have logged somewhere around 1,000 nights, across dozens of world capitals, plenty of charming out-of-the-way places, and most everything in between.

What this is, and what it deliberately isn't

A strategist, not a booking engine

I don't sell flights or rooms, and I'm not paid by any airline or hotel to recommend them. I study award charts, transfer partners, redemption quirks, and the gaps between what a program advertises and what it actually allows — then apply that to your trip. You do the booking yourself, with exact steps in hand.

Accessible, once you know where to look

None of this requires wealth, insider connections, or luck (well, maybe a little). It requires knowing which cards open which doors, which programs sometimes undervalue their own points, which programs have occasional backdoors, and which dates and routings turn an impossible redemption into a possible one.

How an engagement takes off

Four discussions, roughly — from first hello to a confirmation codes, for which you saved considerably

01

A brief introduction

We go over where you want to go, when, who's traveling, and what you're already sitting on — miles, points, cards, elite status. No obligation, and I'll tell you honestly if your goal is realistic before we go further.

02

A points and program analysis

I map what you actually have against what it's worth, program by program, including transfer partners and promotions most people do not discover on their own.

03

A curated itinerary

Specific flights, specific cabins, specific hotels, specific dates — with the exact redemption path for each, and a fallback plan for anything that's gone by the time you search

04

You book it, confidently

You hold the reservation yourself, directly with the airline or hotel. I stay reachable while you do, in case a seat disappears or a program changes its rules mid-search.

"Airlines built these programs to be complicated on purpose, and they're constantly manipulating them - to the brink of frustration. I started analyzing and unraveling them over 30 years ago - let's make that pay off." — Steve Newburg, Founder

Ways to work together

The Introduction

No cost

Simply express your travel goals - carefree and fully. Let your travel flag fly.

Points & Programs Analysis

No cost

A full inventory and assessment of your miles, points, card benefits, current/applicable bonuses, and hybrid options

Flight Curation

From $295 (no payment due now)

Usually Premium-Class, though many enjoy optimizing points by flying economy and splurging on lodging, or vice-versa. It's your trip, tell me your preferences and it shall be accomplished.

Lodging Curation

From $150 (no payment due now)

Every facet wisely researched, including style, budget, general location, location relative to your additional plans, reviews, while cross-referencing all.

Full Itinerary Curation

From $395 (no payment due now)

End-to-end planning of a specific trip — flights, hotels, positioning, and timing — down to the exact booking steps

Standing Strategy

Retainer

Ongoing guidance for frequent travelers — which cards to hold, which status to chase, which redemptions to bank for later

Request an introduction

Tell me where/when you'd like to travel and what you're working with, points-wise. I read every message myself, and I'll reply personally — usually within a day. This opens a conversation, not a booking, or an obligation.

Wildcard Option: Provide the start date of a 14-day window and max length of trip, and I'll provide something delightfully random and sparkly.

Feeling spontaneous? Date range can start as early as today (though we'll have to work fast).

WILDCARD

Do not provide account numbers. I do not now or ever need, nor will I ever suggest, access to your accounts.

Not ever payable to me or any person — this is purely good info for strategizing.

Opens your email app, addressed and ready to send.